Why you should eat your burger upside down says this world-famous ketchup brand

You can try the limited edition Pound x Flatterie Upside Down Burger from June 10 to July 10, 2023. BrandRap

Editor’s note: This content is sponsored by Heinz and was produced by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

We don’t need many reasons to eat a burger. It’s a complete and delicious meal with protein, carbs, and vegetables all on its own. It’s the ultimate comfort food! But what if someone tells you that the best way to eat a burger is upside down? You might raise an eyebrow and ask for reasons why. Since the thicker top bun will now be at the bottom, it’ll be able to soak up the meaty juices of the burger patty, making it more flavorful. Imagine the soaked cake of tres leches but in burger form.

Last May 31, Heinz partnered with Pound x Flatterie in Greenbelt 3 to conduct a social experiment. They served burgers made with Heinz Tomato Ketchup and Heinz Seriously Good Mayonnaise upside down to the surprise of their customers. It may have looked weird at first, but after the customers tried this strange way of eating a burger, they were convinced that they could no longer go back to how it was before.

If you’re curious about the upside down burger experience, you can try Heinz’s limited-edition upside down burger in collaboration with Pound x Flatterie. It’s available from June 10 to July 10, 2023. Who knows? You might also discover your new favorite way of enjoying this crowd-favorite comfort food.

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