It is the sexy, storied Halloween costume that will never die.
By the time Madison was exposed to the satin corset worn by waitressing Bunnies, the Playboy clubs had mostly closed down, giving way to more profitable revenue streams. To her, the Bunny costume was always a “retro thing” worn by women she admired like Anna Nicole Smith, Jenny McCarthy, and other winking buxoms in Playboy commercials. “I just remember thinking they looked so glamorous and glowing and happy, and thinking, ‘That’s what I want to look like,’” she said.
Madison, as the story goes, would wind up looking like those women, much as she’d wind up living like them. She moved into the mansion , and said Hefner crowned her the favorite, grooming her to be compliant by praising how mature she was for her age and pitting her against other women in the house. “Hef,” Madisonin a heartbreaking 2015 memoir detailing her time in the house, had offered her Quaaludes on the night they first met .
“I have this thing where I hold onto most of my clothes from my years at the mansion, which may seem counterintuitive, but I do it because one of the things I truly enjoyed during my time at the mansion was designing or making clothes for events or parties,” Madison told Jezebel via email. “It was like an escape for me and a way to express myself, even though I was doing so within narrow boundaries. So even the Bunny costume, for me, is something I think of more fondly than one might assume.
The costume debuted on employees at the Chicago Playboy Club in 1960, and despite its blatant appeal to the male gaze—guiding the eyes from the point of a pump to the top of the hip bone, crotch obscured by a thin satin strip—it was shaped by the hands of women. Playmate Ilse Taurins is said to be the one to suggest a hyperbolic feminine version of the company’s logo for practicality’s sake: It would be easier to light cigarettes in as little fabric as possible.
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