Why Was There So Much Vitaminwater in ‘Gossip Girl’?

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Why Was There So Much Vitaminwater in ‘Gossip Girl’?
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Okay, but actually Vitaminwater was the best character on ‘Gossip Girl’

Season 2 Episode 1, “Summer, Kind of Wonderful”

The setting: an end-of-summer shindig in the Hamptons. Guests are supposed to wear all white, aka “The Vitaminwater White Party”—this was actually what it was called. They essentially replaced Diddy with a bottle of bright pink VitaminWater. Cool move.A lot to think about here: First, these are affluent Manhattanites escaping the Upper East Side for the Hamptons. They...don’t need their parties sponsored. It’s not Veuve Clicquot or Voss water–two beverage brands often associated with luxury.

Another thing. This show had no problem showing 15-year-olds getting drunk in the back of limos on school nights, so why does it seem like this party is completely dry? The Vitaminwater bars are stocked withNo vodka to spike it. No quirky glasses to hold against their completely white ensembles. Nope. Just those clunky plastic bottles.Vanessa, the most hated character other than Jack Bass, is a 17-year-old who lives in a studio apartment in Brooklyn and homeschools herself. Makes total sense.

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