AFL chief executive Gillon McLachlan is confident a deal could be reached with Warner Bros movie studio to allow the league’s 19th team to be named the Tasmanian Devils should that be the name settled on by the new club.
McLachlan’s optimism came as a leading commercial lawyer said the AFL and Warner Bros should be able to find common ground and broker an agreement that would allow the club to be named after the native Tasmanian animal.
The Tasmanian Devil is a famous Warner Bros. cartoon. However, the native animal of Tasmania could also be used as part of the name of the AFL’s 19th club. “It will work through. There is leasing, renting, appropriation of trademark stuff all of the time. I don’t believe that is the big issue. Big companies work through that stuff all of the time.”
“It would be possible for the parties to negotiate a commercial deal that is in the interests of both parties, provided they can reach agreement. This might involve, for example, Warner Bros licensing the use of their trademark for use by the AFL. It’s unlikely they would licence the cartoon character, or that the AFL would even want that. But the name itself might be a possibility,” Zadow said.
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