A veteran media strategist for three presidential campaigns assesses the meanings of Trump’s (and Biden’s) use of the word “transition”: Where, exactly, are they transitioning to?
to run in 2016, even though, in hindsight, he might have given Hillary Clinton a good run for the nomination.
Biden has repeatedly talked of “transition,” of being a transitional figure. “I view myself as a transition candidate,” Biden said during an online fundraiser with Mayor“My job is…to bring the Mayor Petes of the world into this administration…and even if they don’t come in, their ideas come into the administration.” He is using the same term but is focusing on another meaning of the word, and incorporating it in an entirely different context.
Biden’s message also addresses the elephant in the room: his age. Without pointedly admitting it is an issue or a problem, he is reassuring voters that in the event that something should happen to him, he’ll be surrounded by experienced and well-qualified people, of all ages, so that a beat won’t be missed and the machine will continue to hum. And that his team, his vice president first and foremost, has “got this.
In truth, neither candidate’s use of the word or the concept suits this moment. What America needs is real leadership, competence, and proven economic and medical reassurance—in the here and now. Trump’s use of the word, however, has more downside for him than it does for Biden. I can only imagine the gnashing of teeth that accompanied Trump’s mid-campaign-season audible to switch to “Transition to Greatness.” Sure, it made sense that he was acknowledging how the pandemic had altered things .
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