And they won't be starting to anytime soon.
, “Inside Trader Joe’s.” Co-hosts Tara Miller and Matt Sloan emphasized that the company’s stores are as much a part of its brand as its actual products are. On top of that, establishing a delivery service would require a network of delivery trucks and warehouses — which would cost money and could force Trader Joe’s to increase its prices.
“All of those other things that retailers have started doing in the last couple of decades add costs,” Miller said. “Somewhere in the chain there are costs involved with ordering things online, shipping things to your door, with trucks and warehouses that are dedicated to not servicing a store location, which services a lot of people, but servicing individual homes where products get delivered.”
In addition, Miller and Sloan said that a big part of shopping at Trader Joe’s is just wandering up and down the aisles, picking up new-to-you products, and interacting with the other customers and TJ’s crew members that you’re squeezing past. “That experience would not be the same if you were trying to order something from a website that just showed you the products you already know about,” Miller said. “Walking through the store and meeting up with a crew member who talks to you about a product that just arrived this week in the store. You might not know about that product when you are shopping virtually as opposed to in a physical space, you tend to have blinders on and you see the products you are already looking for.
So basically, no, you’re never going to be able to have a jar of TJ’s Sriracha Sprinkle Seasoning Blend or Ube Mochi Pancake Mix delivery to your door — but if you hadn’t walked into a Trader Joe’s, you might not have heard of those things in the first place.
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