Eye on the Y: BYU and Utah will not be on the same financial timeline in the new-look Big 12
newsletter. Enter your email below to receive more stories like these right to your inbox.BYU came in with UCF, Houston and Cincinnati. At that moment, the Big 12 didn’t have a new media rights deal signed. Plus, all four schools were coming from either independence or the Group of Five. They wanted to level up. Even with Texas and Oklahoma leaving, the conference had the power and could take the four schools at a discount.
As for Utah, the Big 12 already had a media rights deal signed when it was admitted. The deal included a pro rata clause that said if the conference added another Power Five school that program could come in as a full-share member immediately. Utah was already getting Power Five money from the Pac-12. So in theory, if the Big 12 was going to lure the Utes away, it needed to give a full-share to make the offer enticing.
If the Big 12 offered Utah a discounted version of its media rights deal it would be less money than evenThe financials here aren’t everything. For one, Utah was already getting more revenue than BYU from TV and media. It doesn’t change the playing field. Secondly, television revenue isn’t the only source of income for an athletic department.
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