Analysis: Journalists love a candidate who loves them back
and much more. But saying yes is never enough to hold the press spellbound. Buttigieg has satisfied the ravenous press corps’ appetite by offering them an entire menu of newish things—no, make that an entireof newish things—to write about.
A budding candidate like Buttigieg, on the other hand, gives reporters and editors a sense of discovery as they unearth the details from old lawsuits and busted business deals, gaffes preserved by C-SPAN, and tales from schoolmates. If a candidate’s personal history is ordinary, reporters can burn through it in a couple of weeks. But an extraordinary personal history like Buttigieg’s makes for an endlessly writable event.
There are two problems with generating political buzz through news coverage, as O’Rourke can tell you. The first is that it’s hard to sustain the note. Having told a candidate’s story, reporters grow bored unless he presents evidence of his viability. In the pre-primary days of the campaign, they want to see big, noisy crowds at his rallies. They want to see the campaign treasury gushing with cash. They want to see a campaign organization take shape and rising poll numbers.
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