Why the Cowboys are still America’s Team — not matter how this promising season turns out

America loves winners, underdogs and the Dallas Cowboys.

in national-television windows, which makes for easy wisecracks that the best team “in New York” is not the Giants or the Jets … or even the Bills … but rather“Winning matters in terms of a quick fix for short-term popularity,” said Michael Lewis, faculty director of the Emory University Marketing Analytics Center who studies the intersection of sports analytics and sports marketing. “But brand equity — to be a brand like Coca-Cola — that is a long-term proposition.

The Cowboys were the most-Google-searched NFL team nationally and in seven different states from 2017-2022,Since the start of the 2021 season, the Cowboys have been bet on more times than all teams but the Super Bowl-contending Chiefs and Bills, according to BetMGM. In guiding the Cowboys to four Super Bowls and two titles in his 11 seasons, Roger Staubach helped build Dallas into “America’s Team.”“When maybe the most-powerful owner in the league is your owner and constantly keeping the Cowboys at the forefront, you see it with how many times they are on the key television games,” said Aaron Chimbel, dean of the Jandoli School of Communication at St. Bonaventure University.

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