Why the '15 Percent Pledge' Is So Important
, she called out companies like Walmart, Saks Fifth Avenue, Barnes and Noble, Net-a-Porter, and more:
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Aurora James Is Calling On the Retail Industry to Take the 15 Percent PledgeThe founder of Brother Vellies asked major store chains to take the 15 Percent Pledge, which is to devote a portion of their buy to Black-owned businesses.
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Sephora Takes 15 Percent Pledge, Will Dedicate More Shelf Space to Black-Owned Beauty Businesses“This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform fo…
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Sephora Is the First Brand to Join Aurora James's 15 Percent PledgeSephora becomes the first retailer to join Aurora James' 15 Percent Pledge, which demands retailers devote 15 percent of their shelf space to Black-owned businesses.
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Sephora Takes ’15 Percent Pledge’ To Carry More Black-Owned BrandsCurrently, only nine out of the 290 brands Sephora carries are Black-owned.
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Sephora is the First Major Retailer to Take Canadian Designer Aurora James' 15 Per Cent Pledge'This commitment is about more than the prestige products on our shelves, it starts with a long-term plan diversifying our supply chain and building a system that creates a better platform for Black-owned brands to grow.'
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Sephora Becomes the First Brand to Take Aurora James’s 15% Pledge“Sephora is such a huge business and their willingness to jump on board and do this in such a meaningful, holistic way really strips away the excuses that a lot of other retailers might have.”
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