Spotify and Amazon are set to spark the next podcast bidding war. Which company will be the target?
Meanwhile, Amazon’s podcast push may currently be inhibited by the fact that the tech company distributes podcasts on both Amazon Music and Audible.
Meanwhile, Audible offers original podcasts including “Here’s Exactly What to Do,” which aren’t accessible on Amazon Music. It seems likely Amazon would be able to get more podcast listeners and perhaps even subscription revenue from its audio catalog if it combined Amazon Music and Audible into one platform.
But Buying Audioboom wouldn’t solve that issue of fragmentation for Amazon, which operates podcast platforms that are less widely used than Apple Podcasts and Spotify, December data from Maru/Matchbox suggests.
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