'Sound of Freedom' director Alejandro Monteverde believes that the film's message of humanity and justice transcends cultural boundaries. While the right-wing politics may not align with the majority of Hispanic voters in the U.S., the story and inspiration of the film are still resonating with the audience.
that such politics would not resonate with the majority of Hispanic voters in the U.S."The right-wing, MAGA [Make America Great Again] politics are not generally consistent with Hispanic political views—in the U.S., [most] Hispanics tend to vote left—but the story and inspiration are bigger than the politics," he said.According to Gross, the film's popularity with Hispanic audiences may also boil down to regular overrepresentation at movie theaters across the U.S.
The partially crowdfunded movie has also seen sales boosted through unconventional promotional efforts that have also included use of an app called Pay It Forward, with which patrons can donate tickets to others. "I believe the audience connects deeply with the fight against this horrific crime and appreciate the authenticity and bravery of the storytelling," he said."Additionally, Jim Caviezel's powerful performance, the cinematography, and the storytelling skill brought the narrative to life, [have contributed] to the film's overall success."
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