Here’s what you’ll find at the Italian chapter of one of the world’s coolest private members’ clubs.
Can a hotel be too sexy for a city? With a nod to Right Said Fred’s 1991 mega hit song, British private members’ club Soho House appears to think so.
Founded in 1995 in West End London’s perennially “down and out” Soho, the brand has long prided itself on opening houses in heritage-rich buildings in edgy neighbourhoods – even when said hoods fall outside a city’s pumping heart.So, when Italy’s first-ever Soho House opened in late 2021 in a fully refurbished 10-storey Brutalist-style building near La Sapienza university – eight kilometres from Rome’s Pantheon – eyebrows were raised.
Exactly how far is too far from the Spanish Steps and the Trevi Fountain? Not to mention from the heavenly rooftop bars of Piazza Navona, and Marco Martini Roma cocktail lounge, down by the Colosseum. Some argued you can never be far enough away from the tourist-trap sights. Others queried if Soho House Rome was indeed too much of a stretch.
The building flows well across its many public spaces – a health club and gym across floors seven and eight; House kitchen, drawing room and bar on floor nine; ground-floor Soho Studio for members to work and host guests. All are enlivened by the sort of energetic, bright-eyed “creative types” the brand appeals to.
The jewel of the Rome House is a red-tiled rooftop pool and open-air restaurant with magnificent 360-degree views. A stone floor in the traditional Palladina pattern, a colourful mural by Italian artist Gio Pistone, potted lemon trees, a pizza oven and festoon lighting provide yet more pop with plenty of sense of place.Soho House founder Nick Jones set out to cater for the discerning private-club member who likes to holiday and relax in style.
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