Suddenly, your beverage is taller.
Beverage brands rely on packaging shape and design to draw in consumers. Now they’re counting on a new slew of skinny aluminum cans to subtly signal to consumers that their exotic new drinks are healthier than the beer and sodas in the short, round cans of old. Topo Chico, Simply and SunnyD recently launched alcoholic seltzers and cocktails in tall, thin cans, while Day One, Celsius and Starbucks have debuted sparkling water and energy drinks in new slim cans.
squat model to allow more room to advertise the contents of their drink on the body of the can with colorful details and logos. Companies have even been panned for switching to skinny can models. In 2011, Pepsi released a “taller, sassier” version of its traditional can. The can, presented at New York’s Fashion Week, had the tagline: “The New Skinny.
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