Why Ron DeSantis’ Twitter debacle undermined his 2024 pitch

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Why Ron DeSantis’ Twitter debacle undermined his 2024 pitch
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Ron DeSantis has finally done something extraordinary: He brought Democrats and Republicans together in their mockery of his embarrassing campaign launch. (via MaddowBlog)

There’s a standard move for presidential candidates when launching their campaigns: They and their team pick a location that has something to do with the candidate, find a nice backdrop, invite supporters, hand them signs, and deliver a rousing speech. It’s Campaign Management 101.. Some modern candidates have kicked off their candidacies by releasing videos online. Some have turned to Sunday shows such as “Meet the Press.

Or, alternatively, the far-right governor could make the announcement in an audio-only Twitter gathering while hanging out with the platform’s controversial CEO, Elon Musk. Musk ultimately created a new Twitter Space event, allowing the GOP candidate to announce his candidacy — to a fairly modest audience. NBC News’ report added that, according to Twitter’s public-facing data, roughly 161,000 users logged into the space, and by the time DeSantis reached his big moment, “there were fewer than 70,000 viewers remaining, a significantly smaller audience than is traditional for a major presidential campaign launch.

But DeSantis nevertheless thought this would be a good idea. It really wasn’t. The governor’s biggest achievement yesterday was bringing Democrats and Republicans together in mocking him relentlessly.

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