Why Nic King Decided To Create The First Black-Owned Cereal Company During A Pandemic

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Why Nic King Decided To Create The First Black-Owned Cereal Company During A Pandemic
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Representation and ownership can be a powerful catalyst to inspire younger generations and empower youth from marginalized communities

that we don’t think twice about. Representation in different industries may encourage people to enter spaces they never previously considered. Black youth who never thought about dabbling in the food industry will likely be inspired by King’s story. “I'm hoping the impact of Proud Puffs…as a whole will spark more entrepreneurial thoughts to think outside the box, especially when it comes to ownership,” King shared.

“The word search was important because our kids need to learn to speak positively about themselves so what better way than to have them start in the morning before they leave the house to face the sometimes-cruel world waiting for them…to say ‘I am loved,’ ‘I am protected,’ ‘I am beautiful,’ and ‘I am enough’ starting their day has a long-lasting effect on their lives.”, King is launching a campaign to raise capital for a cereal manufacturer.

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