If Microsoft buys TikTok, it could be hailed as a 'hero' for saving the app as President Trump threatens to ban it. Here's why analysts say a deal might make sense.
even as President Donald Trump threatens to ban the app over its China ties.
Microsoft could be taking this as an opportunistic move to push back into the consumer market and establish a foothold in mainstream social media. "The rising generations are very attached to this platform," Newman said. "Microsoft has the opportunity to be the hero here." It could be a "future-proofing" method for Microsoft to win over the next generation of consumers.
"It's a little bit out of left field, but for Microsoft, the one area where they missed the boat was social media," Wedbush Securities analyst Dan Ives said. "The enterprise business continues to be the crown jewel, but on the they need to go back to the whiteboard on consumer strategy over the next five to 10 years."
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Microsoft Reportedly Considering Buying TikTok As Trump May Force U.S. SaleI am a Texas native covering breaking news out of New York City. Previously, I was a Forbes intern in London. I am an alum of City, University of London and Texas State University.
Read more »
Triller sues TikTok, alleging it used patented editing feature - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Senators call for Justice Department investigation of TikTok, Zoom - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
TikTok launches $300 million creative fund in Europe for video makers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
How Depop clothing seller used TikTok to double her sales - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Exclusive: TikTok owner ByteDance considers listing China business in Hong Kong or Shanghai - sourcesChinese tech giant ByteDance is considering listing its domestic business in Hong Kong or Shanghai, people familiar with the matter told Reuters, against a backdrop of rising Sino-U.S. tensions over its hit non-China video app TikTok.
Read more »