'This season is all about the collision of my favorite archival inspirations with new live event concepts and virtual worlds. It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW,' Tommy Hilfiger said.
For the past several seasons, editors, buyers, stylists, and influencers have complained about how New York Fashion Week didn’t have the ambiance of the glory days at Bryant Park and Lincoln Center. The industry had changed. The old guard of editors had moved on, many top stylists had moved to Los Angeles to focus on celebrity, and the bloggers turned influencers now ruled the front rows.
A buzzier, busier New York Fashion Week is expected this year—running Sept. 9 through to Sept. 14, with a banner block of big names taking up prime calendar space. Fendi, Marni, and Puma are all showing at NYFW, alongside big-name designers including Tommy Hilfiger, Tom Ford, Carolina Herrera, and Michael Kors. The mega-labels are back.
Fendi’s reason for choosing to show in New York is in honor of the 25th anniversary of the Fendi baguette bag, largely made popular in America thanks to the iconic TV series. Marni’s decision to show in New York is part of their new approach to taking a multi-seasonal journey that will see them travel to different Fashion Weeks globally going forward.
Anique Monae, a social media influencer, editor, and New York Fashion Week guest for over a decade, said, “Before COVID-19, New York Fashion Week was a sinking ship, fledging at best. It’s been in dire need of a makeover and the pandemic has given it a reason to have its own ‘great reset.’
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