Hindsight may be 20/20, but producer Jason Blum didn’t need the luxury of time to see that “M3GAN,” a horror movie about a diabolical robot-like doll, was destined for success. So…
So much so, that Blum did something he’d never done in his nearly 30-year career: Heto make a sequel before the movie even opened in theaters. He just felt certain that audiences would instantly fall in love with M3GAN, short for Model 3 Generative Android, whose chaotic dance moves, pithy one-liners and killer tendencies turned her into an internet icon as soon as Universal debuted the first trailer.
Gerard Johnstone directed the well-reviewed film, which centers on a brilliant roboticist who builds a realistic AI creation programmed to be the perfect companion to her recently orphaned niece. After its killer debut, Blum spoke toFrom my understanding, James Wan came up with the idea for M3GAN. How did you get involved?
To that point, as much as they can try, I don’t know if studios can engineer a hit. But M3GAN makes a pretty good argument to the contrary. Did you know she’d be such an instant sensation? It used to be that you can open a movie, even if the movie isn’t so good, with great marketing. But more than ever for theatrical, you need a great moviegreat marketing, or it won’t work. It’s changed over time, but really in the last 10 years with social media and Rotten Tomatoes — as the transferring of information has sped up. It used to be with word-of-mouth, you’d have three or four days before people would talk to each other about a movie. Now you have three or four minutes.
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