Why Kanye West Isn’t On The Forbes Billionaires List—Yet

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Why Kanye West Isn’t On The Forbes Billionaires List—Yet
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West sang Forbes’ praises as recently as two weeks ago, recalling the days when this publication’s “cover was just a mirage.” Indeed, he’s come quite far, earning a career-high $150 million pretax this year, thanks mostly to his Yeezy sneakers. But West has changed his tune.

Subsequently, over the summer, I sat down with West and interviewed him for theThe success of his Yeezy brand–projected to do some $1.5 billion in sales of his footwear and apparel through the end of 2019–had, by that point, already increased his net worth markedly from our previous estimate, as I noted in the story: “Perhaps most impressively, West still owns 100% of Yeezy. This is the reason he became a centimillionaire many times over much earlier in his life than [Michael] Jordan.

Our August feature focused on West’s annual earnings, not his net worth. He and his team supplied documents that we considered when finalizing our estimate of his annual pretax pay at $150 million; we saw enough to call the Yeezy brand a “billion-dollar empire,” which references retail sales. We haven’t yet seen enough evidence to push his fortune into ten figures.

As West himself said, it’s still early. If Yeezy’s sales numbers meet their full-year projections—and nothing else arises that would put profit margins at risk—he may soon make the list, joining West didn’t immediately reply today when we asked just where, precisely, he places his own net worth. The nextBillionaires issue will drop in the spring. Rest assured, Kanye, we’re watching closely—if and when you make it, you’ll be the first to know.

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