Why did Alphabet Inc. executives finally divulge YouTube revenue? Because they had to, writes jowens510.
After years of providing as little insight into the performance of its different businesses as it could, Alphabet Inc. executives finally divulged financial results from two of its most prominent segments Monday.Revenue-recognition rules that were approved in 2014 and went into effect at the end of 2017 call on companies to report financial results to their investors in the same manner that they are reported to the main decision-maker at the company, typically the chief executive.
— Jeremy C. Owens February 27, 2018 All of that changed at the end of last year, however. Page and his co-founder, Sergey Brin, stepped down from active leadership at Alphabet and Pichai was promoted to CEO for all of Alphabet. That meant that Pichai would become the chief decision-maker for Alphabet, which had already admitted to the SEC that he saw results for YouTube and other Google businesses.
“To provide further insight into our business and the opportunities ahead, we’re now disclosing our revenue on a more granular basis, including for Search, YouTube ads and Cloud,” Porat said in the announcement.
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