Social media creators allow followers a glimpse into their routines getting ready for everything from a night out to a trip to the doctor’s office. Why have the videos that have been around since the 2000s amassed such popularity recently on TikTok?
while getting ready has become a way for creators to bond with their audiences.
From experience, Bell knows the key to engagement is a personable opening. She wants people to stick around — and knows that isn’t going to happen through a perfect cat eye, but through an opening line. Isabel Segel, 16, is drawn to the sounds that populate the videos. “The clicking of the makeup caps, their bracelets clinking,” she says, describing ASMR , a tingling sensation triggered by specific sights or sounds that has spurned a Dr. Rachel Larrain Montoni, a psychologist who specializes in women’s mental health, thinks the connection formed between viewer and creator during GRWM videos is particularly strong because typically, they're intimate and unvarnished.
Essentially, seeing a stranger in their pajamas or washing their bare face helps them feel more like a close friend.
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