The 2023 Ford Super Duty lineup is designed to ease difficulties with some of the vehicles' most important functions: towing and carrying/hauling.
DETROIT — Let's set a scene: A pickup driver and their spouse, the truck in reverse, attempting to align the hitch ball on the pickup with a coupler on the trailer. "A little left. No, your left. No, YOUR left. OK, now a little right. Never mind. Let's try it again."is souping up technologies on its most expensive pickups to make the vehicles more manageable for newer owners and ease major pain points for veteran truck drivers.
"Our team is obsessed with our customers," Baughman said. "This is about customer understanding and customer obsession. And everything in this truck is purpose-built." The 2023 F-Series Super Duty trucks can tow between 14,000 and 40,000 pounds, depending on the truck. Drivers can use the vehicle's infotainment screen or app to determine the payload, but Ford's also offering a more unique way of doing so. The vehicle's taillamps light up in different levels to let an owner know how close they are to reaching the vehicle's total payload limit.
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