With his dowdy, oversized navy suits and MAGA red caps, the former president’s personal brand is a crucial part of his accessible appeal.
Already a subscriber?Donald Trump could not, in good conscience, be described as a chic man. He is not “sartorially elegant”, as the fashion designer Tom Ford has said of the current US president. He is neither trendy nor traditionally stylish. But is Donald Trump, nonetheless, a style icon?
. Donald Trump is a style icon!” he told – or rather shouted at – Fox anchor and Trump ally Sean Hannity.– people spent the next 10 years trying to dress like Donald Trump! So if anybody deserves a puff piece on their sense of style, it’s Donald Trump and the first lady.”is demonstrably absurd. People did not spend the next 10 years trying to “dress like Trump”, and nor have they ever.
said last year that he had sold almost 2 million in total – and that’s just the official ones at $US50 a pop ., it is a person “whose fashion sense is instantly recognisable”; someone who has “never strayed” from their look, “keeping away from the hottest fashion trends … in favour of a more individualistic approach to dressing”. I would add a further criterion: someone who is confident in their choices and gives off the vibe of not having tried too hard.Trump is all of these things.
Trump’s suits, on the other hand, might actually be made by Italian luxury brand Brioni and cost somewhere in the region of $US10,000, but the impression they create is: I’m one of you.
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