To do or not to do, that's the real question. On Jan 8, Heartbreak Melts cafe co-owner Goh Yong Wei uploaded a TikTok video, advising others against starting an F&B business given the slim odds of success. This sparked a debate online and one particular entrepreneur was having none of it. Last Sunday (Jan 15), Raj Singh took to the...
On Jan 8, Heartbreak Melts cafe co-owner Goh Yong Wei uploaded a TikTok video,This sparked a debate online and one particular entrepreneur was having none of it.
He went all guns blazing and suggested that Yong Wei might actually be "bitter" or "resentful"; thus, the discouraging advice towards starting a F&B business.Over decades, he has been involved in the oil and gas industry and ran his own businesses so one would think he is qualified of speaking on this topic.In his assessment of Yong Wei's advice, Raj questioned if the cafe co-owner was projecting his personal experience onto others.
Starting a business requires market research, success and exit plans and if one is unable to commit to that then "it's better to remain employed", Yong Wei said. "You said do not start a business, gave some numbers and told everyone not to start a business. Very different from what you are trying to explain here," Raj replied.
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