Why do our brains believe lies? Correcting lies and misinformation is difficult because learning the truth doesn’t delete them from our memory.
As a result, misinformation is more likely to be believed, remembered and later recalled — even after we learn that it was false., a professor of communication studies at Northwestern University who studies the correction of misinformation.No one is completely immune to falsehoods, in part because of how our cognition is built and how misinformation exploits it.
“There is only typically one true version of a claim and an infinite number of ways you could falsify it, right?” said False stories and emotionally driven examples are easier to understand and more immersive than statistics. “We are navigating this new world of numbers and probabilities and risk factors,” Walter said. “But the vessel that we use, our brain, is very old.”Once we have heard misinformation, it is hard to uproot even when we want to know the truth.
Dismissing misinformation requires a whole extra cognitive step of tagging it as false in our memory. “But by that time, in a sense, it’s too late, because it’s already in your memory,” Lewandowsky said.Over time, our memory of the fact-check may fade, leaving us only with the misinformation.
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