All that gourmet food that would be served during Wimbledon and the Tokyo Olympics has no market. Suppliers of strawberries and Stilton cheese are sounding the alarm that sales are tanking.
Coronavirus has derailed all of the top summer sporting events and celebrations, from grand slam tennis tournament Wimbledon to the Tokyo Olympics, causing a glut of gourmet food.
Champagne, the French region that produces the same-named bubbly, has cut the supply of the delicacy to support prices through falling demand. France’s Comité Champagne, which regulates the industry, is banning presales of Champagne currently fermenting to avoid flooding the market, according to French news site The Local.Demand for Champagne in the U.K. has reportedly been cut in half through the lockdown, despite a surge in sales of cider and beer.
Prince Charles, patron of the Specialist Cheesemakers Association, is urging Brits to back Britain’s cheesemakers, some of which could be “lost forever.” “My strong message to everyone who likes cheese is to try some Cropwell Bishop or Colston Bassett Stilton, you’ll never look back,” she said.
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