The sandwich was a delicious operational nightmare.
,"I've had this several times now. I think it's probably the best fast-food chicken sandwich in the game. It's consistently hot and fresh, crunchy as hell, huge, just the right level of spice."
"Our guests said it best, our hand-breaded Ch'King sandwich is our greatest yet," Ellie Doty commented."We said we would create a delicious hand-breaded chicken sandwich that was worth the wait, we just didn't anticipate that it would turn out quite this good." It certainly seemed like Burger King successfully accomplished what it set out to achieve: A premium chicken sandwich that's a cut above the rest. And yet, despite all of that fantastic publicity and positive word of mouth, instead of boosting the chain's sales like it did for its competitors Popeyes and McDonald's, the new crispy chicken creation did the opposite for Burger King, where sales slumped by 3% in the aftermath of its release.
According to Dan Accordino, CEO of Burger King's major franchisee Carrols Restaurant Group, the Ch'King just wasn't the runaway hit that the company had expected."They spent a fortune on the chicken sandwich and it just didn't do what it was supposed to do," heBut maybe the biggest issue was that the Ch'King sandwiches were especially labor-intensive and complicated to make.
"Somebody would pull up to the window and order a Ch'King. And you know, everybody would kind of look around and say, 'Oof, we just kind of ran out, we've got to make one really quick.' But really quick could be 19 minutes."
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The 100-patty burger and 50 years of Burger King's 'have it your way'The unofficial timeline of how Burger King's 'have it your way' offer ended up with a guy ordering a $290, 100-patty burger in Bangkok
Read more »
Burger King employee allegedly served customers fries from the trash: policeJaime Major, 39, is charged with malicious tampering of human food after allegedly serving fries to customers that came from the trash.
Read more »
Burger King assistant manager arrested for serving customers fries from trash can: copsThe assistant manager of a South Carolina Burger King has been arrested after she allegedly served customers French fries that had been in the trash can, police said.
Read more »
Burger King assistant manager arrested for serving fries from trash can: copsA Powerball player in California won the massive $1.08 billion jackpot, the lottery game’s third-largest prize Wednesday night.
Read more »
Burger King worker accused of serving fries from the trashInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing maniaWelcome to the wonderful and weird world of “Barbie” movie marketing. Ahead of the U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere.
Read more »