In words and photos: A classic Italian road race branches out into the United Arab Emirates, bringing some amazing car culture to a region in need of it.
, for those who haven't). The famous thousand-mile competition up and down the Italian peninsula was first run a century ago as a flat-out true race, and it lives on today as a time and distance rally for classic cars. What, then, is it doing in the United Arab Emirates ? Branching out.
Halder envisioned a two-pronged approach to tap this market: build a network of classic vehicle specialty repair shops to service the cars locally, and create events for owners to take their cars to, thereby encouraging them to drive those classics more often and induce demand for the events.
Limiting attendance means having to pick and choose which cars to accept, a problem compounded by the decision to allow newer cars into the event, broadening the pool of potential applicants.
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