'Avengers: Endgame' seeks a crown it can't capture.
Massachusetts Institute of Technology's signature Great Dome is draped with a giant cloth version of Captain America's red, white and blue shield, in Cambridge, Mass., on April 28. By Steven Zeitchik Steven Zeitchik Reporter covering the business of entertainment in the U.S. and beyond Email Bio Follow May 3 at 12:29 PM By now it’s not a question of if but when.
And not long after the film hits that threshold it will almost certainly leapfrog other blockbusters on the global earnings chart: “Avengers: Infinity War” , “Star Wars: The Force Awakens,” and “Titanic” . “Endgame” will also need to have staying power in China, the world’s second-largest theatrical market by dollars and one that’s been very essential to its smashdom to date. In fact, China is responsible for $460 million of box office in its own right. .The most obvious reason is inflation. Movie tickets cost a lot more now than they did in 2009 — a full 20 percent more in the United States alone.
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