Holy 175-minute runtime, Batman!
Robert Pattinson toplines “The Batman,” which clocks in at 2 hours and 55 minutes.Still, it’s a trend that’s not necessarily new. Plenty of older popular movies — 1939’s “Gone With the Wind” , 1962’s “Lawrence of Arabia” and 1959’s “Ben-Hur” — managed to become commercial smashes despite butt-numbing running times. Ditto recent hits like “Spider-Man” and “No Time to Die.” Those examples prove there’s not always a negative correlation between the length of a movie and its success.
The deployment of digital cinema in the late ’90s also allowed running times to vary. It freed filmmakers from the physical limitations of cumbersome film reels. And computerized versions of movies meant three-hour features didn’t cost as much to ship and store. “Harry Potter and the Sorcerer’s Stone,” with Daniel Radcliffe, Emma Watson and Rupert Grint, had kids sprinting back from restrooms during its more than two-and-a-half-hour run time.Running time can also affect downstream revenues, like television licensing. For a while, 91 minutes was the ideal length — it fit nicely in a two-hour block on cable with commercials.
“Studios don’t enforce it, and producers don’t either, because they’ll eventually get it to the right length,” says Jonathan Glickman, a producer and former MGM Motion Picture Group president.is less expensive to put together and therefore less of a financial risk. Such considerations start with the earliest physical part of a movie idea: the screenplay. A longer script requires more time to film. In turn, additional shooting dates tack on millions of dollars.
Test screenings can also work in a filmmaker’s favor. After enthusiastic previews, Chris Columbus, who directed “Harry Potter and the Sorcerer’s Stone,” says Warner Bros. did not give him any pushback about the film’s sprawling 2-hour-and-32-minute running time. Making a kid sit for that long is usually a tall order. The adventures of the famous boy wizard proved an exception.
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