He had a famous falling out with Taylor Swift, now Justin Bieber, Ariana Grande and Demi Lovato are cutting ties with music mogul Scott ‘Scooter’ Braun.
Scooter Braun is taking a step back, in damage control, or somewhere in between when it comes to managing some of the world’s biggest pop stars. Justin Bieber, Ariana Grande, and Demi Lovato are all embroiled in intense speculation and/or denials of a now rocky relationship with 42-year-old Braun.
His first claim to fame was discovering a teenage Justin Bieber, but perhaps more famously he was the guy who bought and then soldBraun’s stable of pop stars is now shrinking, as reports emerge of Ariana Grande, Demi Lovato and Bieber himself severing ties with Braun’s entertainment and marketing company SB Projects.
Braun later sold Swift’s masters, associated videos and artworks to a private equity firm, earning him, in addition to a tidy profit, the ongoing wrath of Swifties around the world.
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