The brand made a vague symbolic gesture – and rightwing pundits twisted it into a devious agenda. Now they’re retreating
‘M&M’s announced this week that the brand has decided to take “an indefinite pause from the spokescandies.”’‘M&M’s announced this week that the brand has decided to take “an indefinite pause from the spokescandies.”’They werea communist takeover. They were promoting radical wokeness. Worst of all, they weren’t hot any more.
And so it continued. M&M’s made some kind of symbolic stand on a pressing social issue, and conservative pundits twisted it into a devious agenda. You can probably imagine what happened next – M&M’s completely ignored the naysayers, doubled down on their efforts and will now be releasing a new line of genderfluid spokescandies who reject societal convention and actually don’t wear shoesIn reality, after months of this very legitimate, completely serious, totally-needed-a-response pressure from the right, M&M’sthis week that the brand has decided to take “an indefinite pause from the spokescandies”.
Why M&M’s, in the midst of real problems in America, conceded to this conservative foolishness we’ll probably never know. And the brand’s statement doesn’t clarify matters much, either.
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