And it's not because they've all recently taken a pilgrimage to Niagara Falls
Photo: Courtesy of @iiisssaaaa The first time I saw the Niagara Falls sweatshirt on a young influencer type, I assumed she’d just visited … Niagara Falls. But then I saw it on another girl. And then another. And then another. I soon realized that Niagara Falls hadn’t suddenly become the preferred vacation destination of the Instagram set. It was just their preferred sweatshirt from Brandy Melville.
Brandy Melville Niagara Falls Erica Sweatshirt $48 at Brandy Melville Buy Like most trends that become ubiquitous overnight, this one can be traced back to Kendall Jenner. In August, she posted a photo of herself wearing the baggy sweatshirt, Adidas bike shorts, and chunky white Adidas Continental 80 sneakers on vacation .
Lily Lou De Groot, a 17-year-old from the Netherlands who lives in Massachusetts, said she initially purchased the sweatshirt because “I’ve been to Niagara and I love Canada.” Hannah Vidal, 20, called her visit to Niagara “such a wonderful experience,” but ultimately bought the sweatshirt because she liked its “vintage look” and that, unlike most souvenir sweatshirts, it had pockets.
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