Why Apple Was Forced To Upgrade The MacBook Air

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Why Apple Was Forced To Upgrade The MacBook Air
Macbook AirMacbook Air M3Macbook Air Memory
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Ewan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.

powered by the latest M4 Silicon. Tim Cook and his team continued to push thier new generative AI endeavours with this launch, proclaiming that" Apple Intelligence harnesses the power of Apple Silicon and the Neural Engine to unlock new ways for users to work, communicate, and express themselves on Mac."

Wireless charging debuted on the Nokia Lumia 820 in 2012 and the Google Nexus 7 in 2013. Apple’s first wireless charging iPhone did not arrive until 2017’s iPhone 8. The industry widely adopted USB-C following its first appearance on an Android phone in 2015. Apple’s first USB-C iPhone was released in 2023.), always-on displays arrived on Android in 2016 with the release of the Samsung Galaxy S7. It took until the iPhone 14 in 2022 before Apple introduced an always-on display to its smartphone.

That's not something that Apple's customers can benefit from. Suppose there is a feature, an upgrade, or a spec sheet from the competition that they want to see on any of Apple’s operating systems. In that case, there is no option to turn elsewhere for a macOS-powered laptop or an iOS-powered smartphone that would offer those options. The closed system that Apple has created serves Apple far better than it serves consumers. The final arbiter is not the market; it is the management.

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