Why Am I So Obsessed With the Stupid 'Summertime Lover' Boy Band?

Unfortunately, this fake boy band song is absolutely a banger

, BBDO L.A. creative director Cooper Olson—one of the many men behind the ad—explained that the boy band in question is named 300 Likes, and that after bombarding the public with the commercial, he saw “tweets about people making 300 Likes their group Halloween costume, tweets requesting 300 Likes as the Super Bowl halftime show, tweets where people type out the full lyrics.” So naturally, his company and another, South Music & Sound, worked to release a full version.

Still, there’s something really dystopic about the fan-created campaign to release a full track. Instead of using that energy to seek out new boy bands and pop sounds, has music discovery devolved into begging for more...

Brands ripping on boy-band fandom as a marketing tactic is a tale as old as most college sophomores. In 1999, Jack in the Box’s parodic Meaty Cheesy Boys grew to be so popular, they were

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