Why Abercrombie is popular again in 2023, plus 15 styles we reviewed

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Why Abercrombie is popular again in 2023, plus 15 styles we reviewed
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Yes, we asked about the iconic moose.

Let’s cut to the chase: Abercrombie has been popping off lately, and that’s super nostalgic and super exciting that the American-classic brand is having a surefire comeback moment.

You likely remember its brown stitched moose as the coveted emblem on every button-up polo and striped sweater on its mall-exclusive hangers in the 90s. Ever since, Abercrombie has been establishing itself as a top destination for elevated basics, quality fabrics and minimalist-inspired wardrobe styling.

“There are those elevated essentials, those favorites, those must haves, those loves that you see all over TikTok and elsewhere that are about fit,” Megan Brophy, VP of brand marketing and strategy at Abercrombie, told the New York Post in an exclusive video interview. “They’re about quality, they’re about versatility. There’s they’re more like that capsule wardrobe pieces that you have to have and you want in your closet. You need you want to be able to wear them in a ton of different ways.

Much like every teen who was obsessed with boy bands and MTV, I’ve been shopping at Abercrombie since middle school . My older sister who was born in ’89 was beyond obsessed with Abercrombie — its denim, its collared tops, its belts — and I slowly followed suit. Now, Abercrombie is the hallmark of fashion for both women and men, cataloging styles that won’t disappear with rotating trends.

“Our denim continues to have moments of sell out for sure are tailored pants have really taken off [and] our Sloane pant you’ll see that all over TikTok — a mix of vegan leather and now kind of vegan leather,” Brophy adds. “Our bodysuits are a huge love dresses are having a resurgence as we all just want to dress up a little bit more again as we reenter the world.”penny.

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