Multiple conferences and teams now face what amounts to existential danger.
are responsible for the Pac-12’s only College Football Playoff appearances. The Huskies play in Seattle, an attractive market for any marketing-obsessed executive. Both seem like they should be in the sweepstakes if the Big Ten continues growing. It helps that the Pac-12’s existing media-rights deals expire in 2024, the same horizon that made it simple for USC and UCLA to head Midwest at that time.
that “the resources” in the Big Ten might allow for “more efficient transfer options.” Maybe that means chartered flights for more teams, but there isn’t a good way to repeatedly crisscross the country during school weeks.of the teams involved. If you care about a Big Ten team in any sport and live on the East Coast, it now seems possible that you will have to wait for late start times on the Pacific Coast.
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