OpEd: 'Rihanna’s star shines so bright that it temporarily blinds us to the reality: that she is a profit-seeking enterprise, accountable to too many parties to truly hold firm to her longstanding penchant for disruption.'
In this op-ed, writer Shamira Ibrahim explores Rihanna’s career and paradoxical roles as mogul and artist after her Super Bowl 2023 halftime show performance.
The year 2016 was a marked inflection point for Rihanna’s position in the public eye. After an unprecedented run from 2005-2012, shaping the trends of popular music at a breakneck pace — seven studio albums in as many years, with an endless caravan of hits drawing from disparate musical influences ranging from dancehall, rock, blues, EDM, R&B, and trap — the Bajan superstar returned to the mainstream with.
; the $1 billion valuation of the Savage brand is buoyed by a longstanding deal with Amazon to broadcast her productions showcasing her collections. Throughout, the Navy has eagerly anticipated a new, ninth studio album, loosely labeledRihanna Is Pregnant and Expecting Her Second Child Despite ascending to unprecedented wealth in the height of the “Eat the Rich” wave, Rihanna largely avoided scrutiny by promoting her charitable actions through the Clara Lionel Foundation, emphasizing advocacy for immigrants’ rights and domestic violence, and choosing key moments to make a political statement.
When she was asked to do the Super Bowl halftime show in 2019, her stance was firm. "I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler," Rihannain October. "There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.
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