Who is Mike Jeffries? 🔍 5 things to know — Where is he now? 👀 — about the former Abercrombie CEO:
on Tuesday. “You could really tell a story of the system and make things concrete — structural systemic racism, beauty standards — something that feels in the air but clearly affects all of us, and in the case of Abercrombie, it’s really a story of top-down reinforcement of things that exist in society and are weaponized and used for their gain.”in 2006 that the brand was “absolutely” exclusionary, noting that he only wanted to market the clothes to “cool, good-looking people.
While Jeffries was running the show at A&F, having extremely fit, toned, hot and somewhat unattainable workers both in the stores and at headquarters was the norm. The sexy and specific vibe of elitism was something Jeffries never apologized for — and ultimately got him into trouble. “In every school, there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids.. “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.
Jeffries’ controversial comments and intense marketing ploys paired with complaints of racism in the company and a decline in sales led to him stepping down as CEO in December 2014.Listen to Hollywood's top stars dish their best tips and tricks on Glam Squad Confidential
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