Who goes to see a big regional art show? Here are 3 takeaways from Prospect New Orleans's candid report on visitor attendance:
: Prospect 5 was spread across 19 venues, which included an extensive program of public and off-site art by the likes of Simone Leigh, David McKenzie, and Nari Ward.
By a huge margin, the public art attracted the most attention. According to Bespoke’s calculations, an average visitor went to five of Prospect’s many far-flung sites, with an estimated 128,890 visits overall. But museum and gallery venues like the Contemporary Art Center, the Ogden Museum of Southern Art, or the Amistad Research Center accounted for only a little more than 30,000 of those visits.
However, the demographics of the event’s audience—based on a sample of 187 survey responses which Bespoke considers “generally representative of the Triennial’s core audience”—remain stubbornly distinct: It is, the authors write, “a highly engaged, predominantly woman and white audience who had visited Prospect previously .”
Elsewhere, the authors note that the ages of visitors was “mostly distributed across the ages of 30-74” and “over 86 percent [had] received a college, university, or masters degree.” In line with , these stats would seem to suggest that education level remains the single biggest predictor of who goes to art events.
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