White On White, the renowned floral gifting brand, has introduced an AI chatbot on its website to provide a seamless shopping journey for customers. The brand has experienced significant growth since its establishment in 2018, expanding to three physical locations. Despite challenges posed by the COVID-19 pandemic, White On White adapted its strategy and embraced digital marketing to reach a wider customer base.
White On White , the renowned floral gifting brand dedicated to making life beautiful, is thrilled to announce the launch of its latest innovation – an AI chatbot on its website. This cutting-edge feature is designed to elevate the customer experience and deliver a seamless shopping journey for their valued clientele. Since its inception in 2018, White On White has experienced remarkable growth.
What started as a single physical outlet and website has now blossomed into three thriving brick-and-mortar locations, strategically situated across different areas. This expansion has allowed the brand to cater to a wider customer base and establish a stronger presence in the market. However, the journey has not been without its challenges. The COVID-19 pandemic presented unprecedented obstacles, forcing the brand to swiftly adapt its strategy. Recognising the shifting landscape, White On White made a strategic pivot towards digital marketing, leveraging the power of online platforms to reach and engage with customer
White On White Floral Gifting AI Chatbot Customer Experience Seamless Shopping Growth COVID-19 Digital Marketing
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