Entrepreneurs and executives fall so in love with their ideas, products or services that they neglect to do the most important thing: nobody cares if you love the product, only if your clients and customers do. | Tom Oliver/PDI
Jeff Bezos did not make it to the top by accident. As he puts it, “We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backward.” Yet most companies work forwards because the people at the top think they have a clever idea. But they do not have their ears close to the ground. They operate in a vacuum, detached from what the customers want. I have said this before and I will repeat it often: most business owners and CEOs live in a bubble.
Conrad Hilton, the American businessman who founded the Hilton Hotels chain, made sure that his staff sent him the customer feedback from all his hotels to his office. Remember that at the time, all those came in paper; there were no emails yet. He regularly went through hundreds of these feedback papers from customers, and they were covering his office floor. He was obsessed with eliminating all the pain points in the customers’ journey and experience.
As part of our strategic planning that we did together with the owners and the top management, the owners were dead set on pivoting one of their oldest companies into a completely new direction. At first glance, this all seemed to make sense. They had found that two major trends would be in favor of the new business direction. So far, so good. However, they made the crucial mistake of not thinking things through 100 percent and not planning things out in detail from start to finish.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
GMA Network celebrates the New Year with ‘Kapuso Countdown to 2023 Gayo Daejeon’The Nation's Leading Newspaper
Read more »
GMA Network celebrates the New Year with 'Kapuso Countdown to 2023 Gayo Daejeon'Heads up, K-Pop fans! GMA Network is partying with your favorite Kapuso stars, P-Pop stars, and the biggest K-pop stars of SBS Gayo Daejeon in this all-out New Year special 'Kapuso Countdown to 2023 Gayo Daejeon' this Saturday, December 31.
Read more »
Eraserheads frontman Ely Buendia teases ‘Huling El Bimbo’ world tour in 2023EHEADS WORLD TOUR SOON! 🙌 Wasn’t able to watch Eraserheads’ Ang Huling El Bimbo reunion concert in the Philippines? You might have a chance to catch them live on one stage again.
Read more »
'Sound of Music' international tour headed to ManilaThe beloved musical is set to be staged in March 2023.
Read more »
Agri, infra, healthcare prioritized in 2023 budget — DBMThe administration of President Ferdinand “Bongbong” Marcos Jr.’s efforts to increase its budget on agriculture, infrastructure and healthcare, among others, will benefit the people.
Read more »