The arts are the poorer for a system that hugely rewards the few while the less lucky can’t even earn a living wage
Great conquerors occupy the mind. A viral TikTok meme claims all men think about the Roman empire at least once a day. As the map turns Swift, a psychiatrist took to the. Patients lean on her to help them through life’s struggles, and emotionally spiral when Swift concerts draw near. “How am I going to go back to regular life once it’s all over?” they ask.
The fame economy – in music and the arts – is steeper than that of the most oppressive autocracy. There are a tiny number of winners, on whom unspendable riches are lavished, then legions of losers. On Spotify,to achieve the equivalent of a year on the UK’s minimum wage. One per cent of musicians hog 90% of the takings. Gaming looks similar, as do the visual arts. As these industries are increasingly globalised, things are getting worse. There is no striving middle class.
And the fame market has downsides even for the winners. We evolved, perhaps, to climb to the top of gangs of about 15 to 50. Reaching an apex of millions can give people vertigo. The contrary human instincts to both overthrow and worship those in high places cannot be controlled in these vast numbers, so celebrities suffer from both horrible abuse and sycophancy in equal measures.
Public tastes are fickle and unpredictable. Experiments have shown that people are easily swayed by the opinions of others – when told, falsely, that a song is popular, they tend to like it more. And in a superstar economy, the effects of luck are amplified., a struggling musician wakes to find he is the only person on Earth to remember the Beatles. He performs their back catalogue as his own, and is met with… indifference. He gets nowhere.
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