WhatsApp Pay has gained permission to roll out to 10 million users in India – setting it up to eventually reach WhatsApp's 400 million users in the country
Meeting these requirements likely slowed WhatsApp Pay's expansion down, but the fact that it's been given permission to roll out further suggests that this may no longer be an issue for it. And if WhatsApp Pay's operations comply with the requirements once it scales to 10 million users, it may be able to fully roll out in India.
WhatsApp's huge base of Indian users may position WhatsApp Pay to succeed in the country, but it faces competitors that have already strengthened their ties with merchants. WhatsApp Pay has the opportunity to leverage WhatsApp's tremendous network, much like WeChat Pay has with WeChat in China. WhatsApp had over users in India as of July 2019, and it may be able to easily recruit consumers to its payment services since WhatsApp Pay will be connected with the chat app.
This could help it scale quickly once it's able to fully roll out and enable it to amass a user base that can compete with other digital payment firms in India, like Paytm, which 150 million transacting users. Peer-to-peer payments could be particularly important for WhatsApp Pay's success because they could easily be integrated into WhatsApp's chat features, allowing it to best leverage WhatsApp's established network of consumers.
But with competitors like Google Pay and Paytm deepening their relationships with merchants, WhatsApp Pay could face an uphill battle in building its acceptance. Both
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Luke Perry Snubbed as Billie Eilish Helps Oscars Pay Tribute to Kobe Bryant, Kirk DouglasSocial media was outraged that the 'Riverdale' star was left out of the 'In Memoriam' segment despite appearing in one of this year's most nominated films.
Read more »
Ghosn used Nissan-Mitsubishi venture to inflate pay - lawyersCarlos Ghosn, the fugitive former auto executive, used a joint venture between N...
Read more »
Angelenos are happy to pay for public transport, but loth to use itWhy LA’s lovely new trains have not lessened the time spent stuck in traffic
Read more »
Trump cites 'serious economic conditions' in proposing 1% pay raise for federal employeesPresident Trump justified a smaller-than-anticipated proposed pay raise for civilian federal workers by citing 'national emergency or serious economic conditions,' despite his frequent statements that the nation's economy is booming
Read more »
Exclusive: Indonesia targets sensitive cuts in severance pay in new billIndonesia plans to loosen rigid rules on mandatory severance compensation in a n...
Read more »