WhatNot's live streaming resale platform is putting the power to build a solid secondhand business in people's hands at just the right time.
@americanarbitrage?lang=en and the sometimes astounding prices people will pay for said items have racked up millions of views on TikTok in the last few years.
In the past, he’s sold mostly through eBay. But that’s changed drastically in the last year. Williams currently sells a staggering amount of his stock via WhatNot, a live sales and auction app founded less than two years ago.and picking up investors as people start to notice the addictive mix of fast paced auctions and chats, something WhatNot co-founder Grant LaFontaine has described as “Twitch meets eBay.
“It’s the best selling app we use and we average about 1,500 items a month,” Williams told Paste. He, along with his partner Dawn still sell a good amount of items via eBay, simply because of its large customer base, but WhatNot features real-time selling which Williams sees as the future. Since its launch in 2020, WhatNot has made a concerted push to populate it’s platform with sellers from all over the internet sphere, but a bulk of the sellers trend towards the collectibles sphere . But that’s starting to expand and you can now log in and see sales running 24-hours a day.