Vulture has some ideas
Photo-Illustration: Vulture; Photos by Universal Pictures, A24, Warner Bros and Netflix Dog, a small 2022 drama starring Channing Tatum, about a dog that doesn’t die at the end, sold more tickets at the domestic box office than 2021’s House of Gucci, Ridley Scott’s extravaganza of Italian accents starring Lady Gaga, Adam Driver, and several other well-known two-legged actors.
The franchise’s near omnipresence through two back-to-back trilogies gives it an edge in comparison to Top Gun: Maverick, whose IP hibernated for 36 years after turning Tom Cruise into a household name. With original Jurassic Park cast members Sam Neill, Laura Dern, and Jeff Goldblum joining Jurassic World principals Chris Pratt and Bryce Dallas Howard, Dominion will woo audiences with old-fashioned “four quadrant” appeal.
Importantly, Marcel is being released by A24, which has proven over and over again that it understands how to market offbeat material and recognize the viral potential of something like this; the original shorts, after all, were huge on YouTube. Another bonus: A24 is committed to keeping its films in theaters.
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