In the same week that Gwyneth Paltrow’s alternative wellness docuseries The Goop Lab dropped on Netflix, wellness fraudster Belle Gibson hit the news for failing to pay her $500,000 fine. | OPINION
dropped on Netflix, wellness fraudster Belle Gibson hit the news for failing to pay her $500,000 fine while also claiming to have been adopted by an Ethiopian community in Melbourne.Gwyneth Paltrow is no stranger when it comes to pushing health and wellness claims that stretch the boundaries of scientific and medical credibility.
The other point of genius is to frame everything in terms of promoting wellness. The wonderful quality of wellness is that it is indisputably positive — who could object to the quest for wellness? — while also being so vague that it can mean whatever you want it to mean.
There is no denying that some of the wellness industries’ criticism of Big Pharma is valid. But Goop and Paltrow and other influencers aren’t much interested in delving into them. It’s sufficient to mention them flippantly in order to get back to the serious business of selling wellness.
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