Theme park visitors can expect four or five themes in the park and a 300-room hotel.
Alexandra SkoresFRISCO — Imagine holding your child’s hand and walking through a collection of interactive experiences with popular characters fromThat’s the vision Universal Parks and Resorts pictures for young families with its newly announced theme park in Frisco.So, what do we know so far about the park?
At the front of the park will be a 300-room hotel, he said. Unlike Universal’s five signature parks globally, there aren’t any roller coasters planned. Universal executives didn’t provide a timetable or estimated cost for the project. Property sale records indicate the company expects to open the park within four years.
Christopher Penney, an associate professor of management at the University of North Texas in Denton, said he thinks Universal could be testing the market for future parks with the Frisco concept. He compared it with the company’s evolution in Florida. That’s also what makes Universal’s plan different from Arlington-based Six Flags Entertainment Corp., which operates 27 theme parks in the U.S., Mexico and Canada., posting a 21% drop in revenue in its most recent quarterly results.
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