The campaign for an Indigenous Voice to parliament will launch with door-knocks, letterbox drops and online advertisements. Here’s what to expect
The campaign for an Indigenous Voice to parliament will launch next month with an onslaught of door-knocks, letter-box drops, street stalls and online advertisements, as it looks to counter two narratives that could derail the referendum.
“For many Australians, they’re coming to this fresh - and so they need that opportunity to hear what it’s about and ask questions.” Previously he repeatedly referred to a 250-page report by Indigenous academics Marcia Langton and Tom Calma, which the government has not adopted as its policy, but there has now been a shift to focus on what the Voice is and how it will improve the lives of Indigenous Australians.
But Davis said the level of detail being requested by ordinary Australians was very different from that being demanded by politicians and a lot of the media, according to focus group research. “If you were at all the marches, most people weren’t clapping for the anti-Voice sentiment,” she said.The groups supporting the ‘Yes’ side have already spent around $1 million on advertising and that figure is expected to significantly increase over the coming months. They are, however, planning to save most of the advertising spend for the final weeks of the campaign.
Labor MP Marion Scrymgour, who represents the electorate of Lingiari which takes in Alice Springs, said if the Voice had existed since 2014, “then perhaps many of the issues that have erupted now would not have occurred”. “We’re not against Aboriginal and Torres Strait Islander people in the Constitution, but there are better ways to do it,” he said.
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